This article is NOT a magic pill. There is NO get rich quick scheme. If your idea of an online business is to earn money without providing value to others, then you are on the wrong ship.
The best education…… is REALIZATION. There is no seminar, E-book, an audio interview or video tutorial that will make you a whiz at Internet marketing. Developing the skills of an Internet marketer is just like riding a bicycle – you don’t learn to ride a bike by reading the instruction manual! It is very personal and practical at the same time!
There are many Internet marketing models available. Each and every one of them can bring you lots of money; some might even make you a fortune!
Do NOT presume that this article will give you the secret formula for every business model because it is impossible! There are just too many ways to make money online. But what I am going to do for you is present the popular business models in layman terms and lead you on a path of self-realization so that you are very clear what you want to do and how to develop your own skills online!
Start Investing In Your Education TODAY!
There is no such thing as a free lunch in this world. There is no one in this world who is willing to share their ‘rice bowl’ (a Chinese term for source of income) if you want to get something done, you must do it by yourself and invest in your education.
So let’s get started immediately!
How To Get Started In Online Marketing
- Develop A Winner’s Mindset
Did you know that there are more than 90% of people who attempt to start an Internet business fail to make a stable income online much less break even?
The statistics are scary – the same way most ‘real world’ business startups fail within their first two years of operation (and those that DO survive, struggle to make a profit due to competition and rising costs!)
However, most of the failures can be traced to one problem – a wrong mindset!
Now, I know you are probably thinking, “Yeah, yeah… attitude is everything, be positive, blah blah blah… (not one of those motivational pep talks AGAIN!)”
If you think you have ‘arrived’, then you probably have a long way to go. So you must always have a teachable attitude!
However, having the correct mindset isn’t just about having the right attitude ALONE… you must also have the proper vehicle that will get you to where you want to go.
Having the positive attitude is very important, no doubt… but without the right vehicle for success, you are no different than a person driving a car with the WRONG ROADMAP!
You can be really determined… but you are just wasting gas and driving in ‘circles’!
You can be really positive… to the point that driving around in circles doesn’t even bother you at all! (After all, you are so positive, you probably wouldn’t even care if you are wasting gas!)
You can even get really fired up (like what they do to you in motivational seminars telling you to PURSUE YOUR DREAM) but it will only get you to the wrong place faster!
Make no mistake about this. A lot of people out there are totally fired up about making money online and starting their first Internet business. But if you do now have an understanding about how to generate traffic, building a relationship with your target audience, pitching the right offer and doing things properly, it is very hard for you to succeed with just pure determination alone.
Good Attitude + Right Vehicle = Guaranteed Success!
- How Many Hours Should I Spend Online?
People ask this question a lot. Most of them ask this out of fear because they find the idea of spending hours in front of the computer petrifying…
The question is NOT, “How many hours should I spend…?” but rather, “How should I effectively spend my time online?”
To set the record straight, the key to building a successful online business is directly related to your level of passion.
A person who is truly passionate about spending his time online will no doubt achieve success much easier compared to a person who grudgingly drags himself in front of the computer and does the bare minimum.
There are many business models on the Internet that you can use in regards to your passion. You can blog about your favorite hobbies all day and people will be able to see your passion.
Well, if you really want a rough figure, it really depends on your aptitude. If you love to surf the Internet and you are fairly competent with computers, you can get by with 3-4 hours a day (assuming you use your time productively). If you are not technically savvy, you might have to work twice as hard (but with the right attitude, you can outsource most of the tasks and be the ‘brain’ rather than the ‘hands’).
- Selling Your Business and Building Relationship
Building a business online is actually quite similar to building a business offline. The sales process is similar but the actual ways to do it is summarized in 6 simple steps:
- Building Traffic (Getting your customers to your website)
- Lead Capturing (Getting the casual window shopper into your customer list)
- Building A Relationship (Getting your customer’s trust)
- Selling Phase (Pitching the right ‘offer’ to your target audience when all the variables are right – doesn’t need to be a product that you can sell it can also be a service)
- Monetization (Making money out of the people who visit your site)
- Automation phase (Repeating the entire process over and over again having them fully automated and making money for you while you sleep!)
Traffic is probably one of the most important aspects of the entire business. Traffic simply means people visiting your website or blog. Think of it as a restaurant or shop, the more people visit your shop the higher the likelihood those people will buy or do business with you.
You can have the best-looking shop, the most beautiful products, even top-notch customer support, but if you don’t have a sign that leads customers to your doorstep, you would be out of business very quickly.
However, not all traffic is created equally. There’s untargeted traffic, and targeted traffic! Just because someone offered to sell you a list of a MILLION subscribers for a thousand bucks doesn’t mean that you are going to be the next Internet marketing champion…
So how does one easily find loads of targeted traffic? You must determine these 3 things:
(1) They are willing to spend money to buy stuff
(2) They like what you are selling
(3) They may or may not buy from you depending on the situation
These are very obvious truths, but before you say, “I’ve heard it all”, think again! Freebie seekers are NOT your idea of targeted traffic, after all, we start an Internet marketing business to MAKE MONEY by selling products, otherwise, we would be known as an Internet marketing giveaway store.
Secondly, when they are willing to spend money, you have to sell them stuff that they WANT to buy – don’t sell a steak to a vegetarian (it’s not about the price).
Lastly, some will, some won’t… SO WHAT? Even when all the variables are right, some people just won’t buy from you (maybe not today)… that’s just the way people are! Some buy when the timing is right. Some prefer to buy right after they get their paycheck, but keep all these people in your pipeline. You will never know who might turn out to be a solid buyer one day.